About

We wanted a calmer
social app. So we made one.

A note from the people who built Yenz, and what we chose to leave out.

Yenz started with a frustration most people we know share: the apps we all use every day stopped feeling like they were for our friends. They became a place for strangers' opinions, algorithmic ranking, and performance — with the actual people we care about reduced to a few squares lost somewhere in the middle.

So we asked: what would a social app look like if every post in your feed was someone you actually chose — the thirty or so friends you'd invite to dinner, and the handful of creators whose work you love? No algorithmic strangers, no metrics to perform for. What you'd get is something closer to a shared notebook than a broadcast tower.

That's Yenz. The feed is chronological, shows only the people you've added, and ends when there's nothing new. Likes are private. Comments are short. Stories are invitations to real plans — brunch Sunday, a movie Thursday — not a broadcast channel.

We aren't venture-backed. We don't sell your data or share it with third parties. Yenz grows the way real friendships do — one invitation at a time. Most likely you're reading this because a friend told you about it, and that's the distribution model.

— Julian, Jillian, and Emily

Principles

Nine decisions we keep defending.

01
Home is the default tab.
Not discovery, not an algorithm's guess. The people you chose to follow, in the order they posted.
02
The feed has to end.
A social app without a floor is a casino. Yenz has a floor.
03
No public vanity metrics.
No public like counts, no follower numbers. Counts corrupt.
04
Invitations over announcements.
Stories are for gathering, not broadcasting.
05
Hearts are private.
The author sees how somebody felt. Nobody sees a ranking.
06
Plans, gently.
Every post can become a meetup without becoming a calendar invite.
07
Your data stays yours.
We don't sell your data or share it with third parties.
08
Circles you chose.
You decide who sees what. Nobody is added to your feed without your say.
09
Clean exit.
Delete your account and your posts, comments, photos all leave. No dark patterns.

Sound like your kind of app?